Meet Ava.Your AI executive assistant.
If a human can do it online, send it to Ava. She just gets on with it.
While building Upgrade Co, my time kept shrinking and my to-do list kept growing. I needed to delegate — but hiring an EA for all of it wasn't the answer.
So I built one instead: Ava. She runs my calendar, my calls, my admin, my morning brief — wired into everything I use. Not a chatbot I prompt, more like a chief of staff who just gets on with it.
She started as mine. I'm opening her up to a handful of founders who'd rather build than manage.
She never forgets.
Every deal, every decision, every person. Connected. She knows what you forgot.
Four fragments. One thread. You'd lose it by lunch. She won't.
Three ways in.
She remembers.
She speaks.
She acts.
She runs your day.
She dials. You debrief.
Real calls, placed and answered for you.
- Qualifies and moves deals forward
- Books, confirms, chases — end to end
- You get the notes, she made the call
One conversation.
No dashboards. No tabs. Just Ava.
Ava's invite-only.
We're taking on just one or two founders a month. Want in early? Leave your email and number and Ava will call you herself — the fastest way to see what she does.